However as John Berger states, back then your social position was determined at birth as opposed to what you wear and how you look. Instead, what did exist was elegance, authority, and grace. When comparing the concept of glamour to the time of traditional oil paintings, Berger claims that glamour did not exist during these times. Glamour is the lifestyle in which you live, the things you own, and the things you wear all in which show this type of "glamorous" or "envied" lifestyle. Glamour is according to Berger something that goes deeper than looks but still heavily depends on them.
Therefore, without envy or publicity, glamour would not exist. Glamour: John Berger relates the term "envied" to the term "glamour." He mentions that "this state of being envied is what constitutes glamour." Berger also tells us that publicity is what "manufactures" glamour. Berger also goes on to analyze the incoherency of these publicity advertisements in magazines to further explore the inconsistency that differs our culture now to that of what existed during the time of the traditional oil paintings. Berger examines the concepts of glamour, publicity and advertising today, and what these were back in the era of traditional paintings. He compares their original contexts, poses, settings, actions, and more. In this final episode of John Berger's Ways of Seeing series, Berger analyzes publicity images such as advertisements in today's society and compares those to traditional oil paintings.
0 kommentar(er)
